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REVENUE ACADEMY

Discover our extensive range of seminars, courses, webex e-learning modules.

OUR ONLINE & ONSITE SEMINARS

Suitable for hotel professionals who are eager to develop skills in the field of hotel revenue management. 

Invest in your team, your colleagues, or yourself! Knowledge in any field of expertise is the key to success. We conduct onsite training, seminars, 1-1 coaching sessions, group presentations, and online e-learning. All content is certified.

Get the most from combined Revenue Management best practices inspired by experiences from the most renown leading hotel groups namely Intercontinental Hotel Group, Jumeirah Resorts, 'former' Starwood Hotels and Resorts, Kempinski Hotels, ACCOR, Warwick Hotels & Resorts, and Marriott International.

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As added value and reference, our seminars and courses are conducted by experts with over 15 years experience within the hotel industry, certified by Ecole hôtelière de Lausanne, and Cornell University, specializing in Advanced Hotel Revenue Management as well as Hotel Real Estate Investments & Asset Management.

Anchor 1

THE COMPLETE HOTEL REVENUE MANAGEMENT MODULE

9 Sessions in total

1h 30 min p/session

See Schedule

AGENDA

  •  Supply & Demand Forecasting

  •  Events And Influencing Variables

  •  Geographic Targeting & Partners

  •  Book Behaviors

  •  Length Of Stay Pricing

  •  Pricing Strategies

  •  Contracting

  •  PMS Configuration

  •  Channel Managers

  •  Rate & Room Type Loading + Setup

  •  Complex Pricing & Structure

  •  Distribution 

  •  Meta Search

  •  Online Launch

  •  Hotel Openings

  •  Segmentation

  •  Mapping & Connectivity

  •  Volume & Adr Strategies

  •  OTA Extranets

  •  FIT Platforms

  •  Best Practice Reporting

  •  Yielding & Restrictions

  •  Fencing Strategies

  •  Fixed & Dynamic Pricing

  •  Forecasting

  •  Budgets

Anchor 2

Call-in Seminar Schedule

Dec 11 - Dec 17

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12

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16

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MORE MODULES

Financial Fundamentals

Financial Fundamentals

Financial Fundamentals

  • Understanding Financial Statements

  • Using Ratio Analysis

  • Evaluate Financial Performance

  • Interpret Financial Information

  • Apply Common Financial Analysis

  • Frameworks In Evaluating New Projects

  • Introduction to Asset Management

  • Consider Risk And Return In Capital Budgeting

  • Analyze The Debt-Equity Ratio

  • Capital Structuring Decisions

  • Effectively Operational And Financial Strategies

Social Media & Marketing

Social Media & Marketing

Social Media & Marketing

  • Marketing Campaigns

  • Booking Window and Trends

  • Social Media Impact on Revenue

  • Measuring Marketing Perfomance

  • Impressions and Conversion

  • Digital Media and Search Marketing

  • Brand Sites and 3rd Party Sites

  • Key Elements of an Effective Website

Inventory Optimization

Inventory Optimization

Inventory Optimization

  • Yielding

  • Segmentation

  • Revenue Management Systems

  • Channel Managers

  • Distribution

  • Complex Pricing

  • Rate, Room, and segment fencing

  • Availability controls

  • Length of Stay Duration

  • Types & Conditions or restrictions

  • Optimization Strategies

Distribution & Connectivity

Distribution & Connectivity

Distribution & Connectivity

  • Partner Contracting

  • PMS Configuration

  • Channel Management

  • Rate & Room Type Loading + Setup

  • Complex Pricing & Structure

  • Distribution

  • Metasearch

  • Online Launch

Forecasting & Budgets

Forecasting & Budgets

Forecasting & Budgets

  • Supply & Demand Forecasting

  • Events and Influencing Variables

  • Forecast Accuracy

  • Reports & Analysis

  • Segmentation

  • Groups and Forecasts

  • Operational Forecast reliability.

  • Strategy based forecasting

  • Room and Total Revenue Budgeting

  • Forward Strategic Planning

  • Availability Controls in Hotel Revenue Management

Yielding & Segmentation

Yielding & Segmentation

Yielding & Segmentation

  • Supply & Demand Forecasting

  • Purpose of Yielding

  • Yielding Strategies and Fencing

  • Segmentation Analysis

  • Diversity of Segmentation

  • Segment Structures

Analytics & Big Data

Analytics & Big Data

Analytics & Big Data

  • Supply & Demand Forecasting

  • Purpose of Yielding

  • Yielding Strategies and Fencing

  • Segmentation Analysis

  • Diversity of Segmentation

  • Segment Structures

Pricing & Markets

Pricing & Markets

Pricing & Markets

  • Supply & Demand Forecasting

  • Events and Influencing variables

  • Geographic targeting & partners

  • Booking behaviours and patterns

  • Length of Stay Duration Pricing

  • Pricing Strategies

  • Break-even Analysis & Calculations

  • Non-Pricing Strategies

  • Pricing Elasticity Evaluation

  • Economics of Elasticity

  • Constant Elastic Demand

  • Price Sensitivity

  • Linear Regression

  • Correlation vs Regression

  • Price Elasticity and Fair Share

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Suitable for various size groups or individual 1 to 1, personalized courses for the best possible learning experience.

Adaptable content and agenda to cover your prioritised needs first.

Plenty of interaction and helpful feedback from expert instructors.

The opportunity to learn and discuss relevant topics with the use of case studies.

Leave enlightened with knowledge and keep our compiled "bible" of the most applicable theories, SOP's, tools, and much more included.

Our program and instructors are dedicated to supporting your success and development. 

"Training, Development and Education is the Ultimate Investment!"

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